Outside Reading Goffman 1972 Framing
Over the years, Communication
scholars have contributed to the framing theory. Erving Goffman was one of the
first to originate and propose this theory. First, he participated and studied within
the field of Sociology. His research in Sociology led him to research that
involved studying social interactions between individuals. In Frame Analysis, Goffman (1972) claims:
"Each
primary framework allows its user to locate, perceive, identify, and label a seemingly infinite number of concrete occurrences
defined in its terms. He is likely to be unaware
of such organized features as the framework has and unable to describe the framework with any completeness if asked, but
these handicaps are no bar to his easily and
fully applying it. (p. 21)
The point Goffman is making is that
framing is happening all around, but sometimes it is difficult to identify
where or when it is occurring. Messages are being sent to us through media outlets
every day. This can be seen through social media news, television news and
radio news. This is influencing our views subconsciously. Sometimes, we do not
even realize it is happening. We must be aware of this in our everyday lives.
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